Comprehensive on-page SEO improvements for Sojourn, a multi-location travel service provider. The work involved site audits, keyword optimization, and structured content updates across all core pages.
Project Summary
Led the on-page SEO overhaul for Sojourn’s website, optimizing both content and technical elements to improve organic search performance. Focused on location-based targeting, service-specific landing pages, and keyword-aligned metadata.
The Problem
The site had strong visuals but lacked optimized headings, meta descriptions, and keyword strategy. There was no clear internal linking structure, and duplicate content was hurting search rankings.
The Solution
- Conducted a full on-page SEO audit using SEMrush and Google Search Console.
- Restructured H1/H2 headings for clarity and keyword alignment.
- Optimized meta titles and descriptions for click-through rates.
- Improved internal linking to strengthen topical authority.
- Created and optimized location-specific landing pages.
Results
- Organic traffic increase within the first 60 days.
- Higher rankings for targeted location-based keywords.
- Improved average click-through rate in Google Search Console.
Planned Improvements
- Implement schema markup for services and locations.
- Integrate a content calendar for ongoing SEO improvements.
- Expand location-based landing pages to cover secondary service areas.
